Executive Summary

Craftsman Design & Renovation, a leading Design/Build Firm in Portland, joined forces with OVENLIGHT to create a visually stunning website and impactful brand collateral for their exceptional residential projects. Our collaboration extended beyond website and print design, incorporating strong UX and SEO principles to elevate the site’s visibility and drive increased traffic. Whether it was crafting an engaging website or designing eye-catching fleet graphics, we provided Craftsman Design & Renovation with comprehensive marketing solutions tailored to showcase their expertise.

craftsmandesign.com circa 2005

About Craftsman Design

Craftsman Design & Renovation passionately restores Portland’s historic homes, specializing in residential additions, kitchens, bathrooms, exteriors, and whole-house remodels. Guided by core values, they are dedicated to preserving the city’s architectural heritage.



Agency Engagement


Traffic Increase

Year Over Year



Never Forget Your First

“Adam has provided web and graphic design services for us for the last 4-5 years. Along with excellent design skills, he has been on time, on budget, and is flexible in terms of process and listening to us in order to get what we are looking for in the final product.

Adam has helped increase traffic to our website by developing the ‘backside’ of the site. He has maintained content to keep it up to date and has implemented upgrades as needed.

On the graphic design side, Adam has created web lay-out, business cards, site and vehicle signage, and promotional materials

Wade Freitag

Former Owner, Craftsman Design

Craftsman Design & Renovation Business Cards: Designed and Printed by OVENLIGHT.

Craftsman Design Email Newsletter Campaign by OVENLIGHT

Challenges and Objectives

Craftsman Design lacked in-house resources for a robust online presence, specifically in website and print design. Recognizing this need, OVENLIGHT became their digital marketing partner, aiming to attract local customers for home renovations and build brand recognition through a comprehensive approach to website and print design.

How Our Services Helped

Our expertise in website design, SEO, and digital marketing filled the gap, enhancing visibility, running targeted ads, and providing graphic design services.

Yard Sign Design


Craftsman Design saw significant growth in website traffic and brand recognition, expanding our role from a small scope to becoming their agency of record.

Future Plans

Anticipating future collaborations, we stay inspired by Craftsman Design’s commitment to historic residential renovation.

Let’s Make Things Happen

Adam Friedman

Adam Friedman

Digital Craftsman