Challenges and Objectives
Ben faced the challenge of managing multiple websites, each dedicated to his books and his company. However, he lacked a unified platform to showcase his boundless energy and innovative expertise in physical movement. The objective was to establish him as a content expert, demonstrating his physical prowess and knowledge through photos, videos, downloadable workouts, and blogs. Building a substantial following was crucial for his success as an author and content creator. He recognized that developing such a platform required professional expertise, which led him to re-engage Ovenlight, based on past project success.
How Our Services Helped
To address Ben’s diverse needs, we collaboratively decided on a WordPress website with a prebuilt template. This approach allowed us to swiftly create the website, customized to align with Ben’s personal brand. We incorporated lead-generating call-to-action elements, enabling Ben to share his valuable content in exchange for email addresses. Auto-publishing was set up to seamlessly push new blog posts to Ben’s social media channels. Post-launch, we continued to provide ongoing administration, ensuring the site’s security and keeping WordPress and its plugins up to date.
Our solution simplified content publication, workout downloads, and audience expansion for Ben. We also relieved him of the technical complexities by managing website and domain maintenance.
Our collaboration with Ben continues as we provide ongoing WordPress administration and hosting management. This allows him to focus on his passion for movement and sharing the joy with the world.