Executive Summary

Addressing the challenges posed by a website handoff, COVID restrictions, and the imperative for sustained online authority, OVENLIGHT adeptly oversaw the transition of Swan Training’s website administration. This collaborative effort led to the development of a dynamic new website, driving lead generation, enhancing monthly traffic through impactful blogging, and skillfully maneuvering through hurdles such as COVID restrictions. Notable success metrics encompass heightened positive Google reviews, increased engagement via monthly newsletters, and the implementation of vital technology solutions during challenging periods.

  • Expertly managed a seamless transition of the website, guaranteeing uninterrupted online presence. Additionally, conducted thorough auditing of hosting accounts to optimize performance and reliability.

  • Generated leads through a robust WordPress site, growing the riding team, selling horses, decreasing stall vacancies

  • Navigated COVID restrictions with a secure scheduling platform, ensuring safety and business continuity.

equine business website design by OVENLIGHT

About the Subject

Situated at the prestigious Whip n’ Spur Farm in Wilsonville, Oregon, Swan Training stands as a beacon of excellence in horsemanship. Offering programs for all levels, horse sales, leasing, and rehabilitation, Swan Training is committed to exceptional care for horses and riders. The show circuit takes them across the West Coast and Canada, solidifying their dedication to well-being and success. Visit Swan Training


Barn Occupancy

All stalls filled with horses


Marketing Contacts

Year over Year


Website Visitors


Challenges and Objectives

Transitioning Website Administration

Objective: Seamlessly transition website administration from one developer to another.

Transitioning Website Administration

Objective: Implement a secure scheduling platform to adhere to COVID restrictions and ensure the safety of staff, horses, and clients.

Building Online Authority

Objective: Maintain authority and trust in the horse community through consistent blogging, positive Google reviews, and a monthly newsletter.


Website Design and Lead Generation

Our web design skills facilitated the creation of a new site, driving lead generation for Swan Training.

Local SEO and Reputation Management

Leveraged local SEO and reputation management to increase positive reviews and channel the right traffic to the site.

Technology and Hosting Solutions

Provided technology and hosting solutions, ensuring smooth email operations, regular backups, and up-to-date WordPress versions.

Developed a secure scheduling platform to navigate COVID restrictions effectively.


Swan Training’s success metrics include a substantial increase in positive Google reviews, heightened engagement through monthly newsletters, and the implementation of effective COVID safety measures.

“ highly recommend Adam and Ovenlight. Adam is extremely professional and provides the highest quality work and support. He listens to your needs and provides the best services to meet those needs. I cannot say enough good things about Adam and Ovenlight.”

Beka Swan

Owner, Swan Training

Future Plans

Continuing to serve Swan Training, OVENLIGHT remains committed to updating the website’s vital sections, producing monthly newsletters, managing event calendars, and providing ongoing support for staff changes. Our collaboration ensures Swan Training stays at the forefront of the equine business, continually growing and thriving in the digital landscape.

Let’s Make Things Happen

Adam Friedman

Adam Friedman

Digital Craftsman