The Challenge
When Unicorn Bake Shop reached out in 2021, their primary goals were to:
At the time, their marketing approach primarily relied on organic social media posts, and while they had an existing Square e-commerce platform, it wasn’t being fully utilized for email marketing, ads, or customer retention.
67%
Increased Web Traffic
in less than a year
70
Cupcake Club Subscribers
$1,271.76
Sales
From 1 marketing email
“Ovenlight takes such great care of us!! As a small business owner, I struggled to find a marketing partner who would care about the success of my shop as much as I do but now Adam is my secret weapon! It’s such a relief to know he’s strategizing in the background to keep us in front of the customers we want to serve. 15/10 would hire again! ✨”
Carrie Padian
Owner, Unicorn Bake Shop
The Solution
OVENLIGHT Marketing developed and implemented a comprehensive digital strategy that included:
E-commerce and Email Marketing:
- Set up and managed monthly email campaigns using Square’s integrated platform.
- Created a branded monthly newsletter highlighting cupcake specials, promotions, and contests.
- Successfully launched the Cupcake Club subscription service, growing it to 60 monthly subscribers.
Improved Brand Presentation:
- Advised the client to invest in professional product photography, elevating their visual branding across all platforms.
- Redesigned their website layout to better showcase products and improve navigation.
Social Media and Paid Advertising:
- Ran strategic social media promotions and contests to engage customers and increase visibility.
- Managed paid advertising campaigns, optimizing Google Ads to achieve a 250% increase in transactions (January-February 2022).
Website Traffic Growth:
- Increased monthly website visitors from 1,077 in July 2021 to 1,804 by February 2022—a growth of 67%.
Photo Layout for Email
Results
Through consistent and creative efforts, Unicorn Bake Shop achieved the following:
Email Marketing:
- Increased brand awareness with monthly newsletters.
- Boosted email-driven revenue to over $8,029 in a four-month period (Aug-Nov 2022).
Cupcake Club Subscriptions:
- Launched the service and scaled it to 70 monthly subscribers, creating a reliable revenue stream.
Google Ads Performance:
- Achieved a 77.75% improvement in conversion rate and a 250% increase in transactions in one campaign period.
Traffic Growth:
- Website sessions grew by 67% in less than a year, with bounce rates decreasing by 15.84%, reflecting improved engagement.
