(503) 380-6610

FAQs

Q: Why do you need digital marketing?

A small business needs digital marketing for three main reasons: Reach More People - Digital marketing helps your business be seen by more people online. Just like a sign attracts customers to a physical store, digital marketing attracts visitors to your website and social media pages. Connect with Customers - It allows you to talk to your customers online. You can share updates, promotions, and information, and customers can reach out to you with questions or feedback. It's like having a conversation with your customers even when they're not in your store. Compete and Grow - In today's world, many people search for products and services online. Digital marketing helps your business show up when people are looking for what you offer. It also lets you compete with bigger businesses and helps your small business grow. In simple terms, digital marketing is like putting up a sign, talking to customers, and making sure your business is visible and competitive in the online world.

Q: What is PPC (pay-per-click) and how much does it cost?

PPC, or Pay-Per-Click, advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It's a method of buying visits to your website rather than earning those visits organically. Examples of PPC advertising platforms include: Google Ads (formerly Google AdWords): Advertisers bid on keywords, and their ads appear at the top of Google search results when users search for those keywords. Pricing varies based on the competitiveness of the keywords, with advertisers setting a budget for daily or monthly spending. Facebook Ads: Advertisers create ads that appear in users' Facebook feeds or on the right sidebar. Pricing is based on factors like audience targeting, ad placement, and bidding strategies. Microsoft Advertising (formerly Bing Ads): Similar to Google Ads, advertisers bid on keywords to display their ads on Bing and Yahoo search results. Pricing is based on keyword competitiveness and bidding strategies. X Ads: Advertisers can promote tweets, accounts, or trends to reach a larger audience on Twitter. Pricing is based on engagement, clicks, or impressions. LinkedIn Ads: Businesses can run sponsored content, sponsored InMail, or display ads to reach a professional audience on LinkedIn. Pricing is typically based on clicks or impressions. PPC pricing can vary widely based on factors like the platform, industry, target audience, and ad placement. Advertisers typically set a maximum bid for their ads, and the actual cost per click (CPC) depends on the competition from other advertisers targeting the same audience and keywords. Advertisers need to monitor and adjust their PPC campaigns to ensure cost-effectiveness and desired results.