PPC, or Pay-Per-Click, advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a method of buying visits to your website rather than earning those visits organically.
Examples of PPC advertising platforms include:
- Google Ads (formerly Google AdWords): Advertisers bid on keywords, and their ads appear at the top of Google search results when users search for those keywords. Pricing varies based on the competitiveness of the keywords, with advertisers setting a budget for daily or monthly spending.
- Facebook Ads: Advertisers create ads that appear in users’ Facebook feeds or on the right sidebar. Pricing is based on factors like audience targeting, ad placement, and bidding strategies.
- Microsoft Advertising (formerly Bing Ads): Similar to Google Ads, advertisers bid on keywords to display their ads on Bing and Yahoo search results. Pricing is based on keyword competitiveness and bidding strategies.
- X Ads: Advertisers can promote tweets, accounts, or trends to reach a larger audience on Twitter. Pricing is based on engagement, clicks, or impressions.
- LinkedIn Ads: Businesses can run sponsored content, sponsored InMail, or display ads to reach a professional audience on LinkedIn. Pricing is typically based on clicks or impressions.
PPC pricing can vary widely based on factors like the platform, industry, target audience, and ad placement. Advertisers typically set a maximum bid for their ads, and the actual cost per click (CPC) depends on the competition from other advertisers targeting the same audience and keywords. Advertisers need to monitor and adjust their PPC campaigns to ensure cost-effectiveness and desired results.