• SEO (Search Engine Optimization): This is like making your online content friendly to search engines so that when people search for things, your website shows up in the results. It’s like putting up a sign so people can find your store.
  • SEM (Search Engine Marketing): This is like paying for ads to show up when people search for specific keywords. It’s a bit like paying for a spotlight to make sure people notice your store right away.

In summary, SEO is about optimizing your website to naturally appear in search results, while SEM involves paying for ads to appear prominently in those results.